Social media strategy & management
Channels managed around guest decisions, not vanity metrics.
- The problem
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Followers and likes are easy to report and hard to turn into covers or room nights. Many accounts post consistently but say very little that helps someone choose.
- What we do
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We define what each channel is for, manage publishing and community, and report on what moved people toward visiting.
- What you receive
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- Channel strategy
- Managed publishing and community replies as agreed
- Monthly performance review
- How delivery works
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Ongoing monthly management with agreed response windows.
- How success could be measured
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- Profile actions (website, call, directions, booking clicks)
- Message enquiries
- Audience growth in target markets
- What we need from you
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- Account access
- Escalation contact for bookings and complaints
- Brand guidelines